Rebranding and Marketing Campaign “Change the Weather”
Celsius is an Armenian company specializing in the import, sale, and installation of ventilation, heating, and air conditioning systems, and is the official representative of the global brand Midea in Armenia.
The company launched the marketing campaign “Change the Weather,” which included the production of a commercial video and the design of city billboards. Sparsis was also entrusted with the company’s rebranding efforts.
