A Blend of Comfort and Style
As part of the collaboration with the American brand Skechers, the international marketing agency Sparsis provided a comprehensive range of services, including creating visual and written content for the brand’s official social media pages, managing pages and ad campaigns, and conducting professional photo and video shoots.
Skechers is a prime example of combining comfort with modern design. Since 1992, the brand has offered a wide selection of high-quality athletic and casual footwear for women, men, and children.
In Armenia, Skechers is officially represented by the Skechers store network and Shoe Zone, where the latest models and collections are available.











Short videos were produced to showcase the perfect blend of comfortable athletic footwear and stylish everyday apparel.

Collaborations with selected influencers were organized to boost brand awareness and reach the right target audience, resulting in engaging and memorable videos.



Photography
As part of creating memorable and impressive content, photo shoots were conducted in various formats, developed based on carefully planned and thoughtfully crafted creative ideas.








