“ML Mining”, which started its activity in 2010, is currently one of the leading companies in the fields of non-metallic mining, building materials production, and construction in Armenia. “Sparsis” marketing agency was entrusted with the Social Media Marketing of “Avan Towers” premium mega-project being developed by “ML Mining”. As a result, we carried out the design of commercial pages, created visual and textual content, as well as did targeting on Facebook and Instagram social platforms.