“Sewing Hope for Armenia” is a charitable initiative based on 2 important goals: to keep Armenian culture alive and to provide work to women affected by the 2nd Artsakh war. Armenian women give life to unique bags and accessories with Armenian ornaments. As a result of the cooperation with Sparsis, advertising campaigns were carried out in Armenia, in the USA, and in several European countries through Facebook, Instagram social platforms, the purpose of which was to increase the recognition of the brand and promote sales.
