The Phygital Football Tournament returned to Armenia for its second edition, while the Phygital Dance Tournament made its exciting debut. All organizational work for the event was carried out by the International Marketing Agency – Sparsis.
Phygital sports represent a groundbreaking concept that seamlessly merges physical and digital worlds, creating a unique hybrid sporting experience. By blending traditional sports with Esports and utilizing advanced technologies such as virtual reality and gaming platforms, phygital sports offer an immersive and dynamic way to compete and engage audiences.
The combination of physical and digital environments was also reflected in the branding of the event, where popular physical sports were transformed and transferred to the digital environment through various design solutions.
