PPC is a payment model in internet marketing where an advertiser pays per click in hopes of increasing targeted visits and sales.

With the help of the PPC model, marketers improve the efficiency of the first stage of the “sales funnel”, when the site is not visited by random people, but potential customers who show a specific interest.

Advantages of PPC advertising

• Lower advertising costs – advertiser pays only for visits.
• More targeted visits – interested users appear on the site, who can be converted into customers.
• Fast results – traffic to the website increases immediately after the activation of the ad, whereas in case of SEO, you need to perform many actions and wait for results after several months.
• Detailed settings – you can change the content, add or remove keywords and make other changes at any time after the ad is activated.
• Deep targeting – it is possible to target not only users who make certain requests, but also to narrow the audience by displaying ads in a specific region, specific times of the day, etc.

PPC Services

The PPC services of “Sparsis” marketing company include the following items:

• Setting goals
• Researching competitors’ current ads
• Keyword research and selection
• Determining the budget
• Ad Account activation and settings
• Landing page optimization if needed
• Google Analytics – Google Ads settings
• Creation of advertising content and activation of advertising
• Monitoring and changes to improve advertising performance
• Providing reports