Surely every agency or a designer has once heard this sentence from a client:
– Make me a unique logo!
Let’s be real, this is a sentence that can stress you out a little, because first you have to understand what they mean by saying UNIQUE!
Your unique can be so different from someone else’s unique, and there is the problem.
But if we change the word UNIQUE with the word TRENDY we will get very close to the topic!
Logo design is a fascinating realm where creativity and artistry collide with branding and marketing strategies. Over the years, we have witnessed an evolution of trends in logo design, reflecting the ever-changing tastes and preferences of society. So, grab a seat, fasten your creative seatbelt, and join us on this exciting journey through the world of logo design trends!
One prominent trend that has emerged in recent years is minimalism. Companies like Nike and Apple show us that LESS IS MORE! In this age of information overload, simplicity has become the ultimate sophistication.
What everyone needs is clarity & elegance!
Though there is a big BUT.
Let’s imagine you’re a teenager invited to a party. You’re elegantly dressed in high-rise mom jeans and a trendy white bodysuit with a small cutout at the chest. The only bold touch in your outfit is a pair of golden hoop earrings.
People will definitely pay attention to you and think that you are trendy and beautiful.
But just when you are ready to whoop it up, there comes a rebellious teenager who is ready to break all the rules, who is dressed in vibrant colors and has a very playful outfit on. For you to imagine she is wearing ripped low-rised jeans, a pink corset which shows off her stomack a little, and supports her breast to make them look even better. She has trendy high heels on, a high sleek ponytail and winged eyeliners.
Would you look at her? Of course, you would.
Now, think about it as a logo.
These maximalistic logos are unapologetically bold and demand attention. They are a breath of fresh air in a world saturated with minimalism, and brands like Gucci and Versace have harnessed this trend to create logos that exude opulence and flamboyance. And they can be as trendy as the minimalistic ones.
Moreover, other very interesting people can arrive to that party, who will also take a big attention to them.
Which as trendy logos are the following:
Custom lettering – Designers are no longer satisfied with generic fonts; they crave uniqueness and individuality. Custom lettering allows logos to stand out from the crowd, infusing them with personality and character. From vintage-inspired scripts to modern calligraphy, custom lettering adds an extra layer of artistry to logo design. Companies like Coca-Cola and Disney are known for their iconic custom lettering logos that have stood the test of time.
With the rise of digital platforms and social media, responsive logos have become indispensable. Responsive logos are designed to adapt and scale across various devices and screen sizes while maintaining their visual integrity. They are flexible and versatile, ensuring a seamless brand experience across different touchpoints. Brands like Google and Airbnb have embraced this trend, creating logos that can seamlessly transform from a full-fledged emblem to a simple, recognizable symbol.
Lastly, the use of gradients has made a dazzling comeback in logo design. Once considered outdated, gradients are now experiencing a revival. Designers are experimenting with vibrant color transitions and subtle shading to add depth and dimension to their logos. Gradients bring life to flat designs, infusing them with a sense of energy and modernity. Brands like Instagram and Microsoft have embraced gradients to create visually striking logos that leave a lasting impression.
As time goes on, new trends in logo design will continue to emerge, reflecting the ever-evolving landscape of design and branding. Whether it’s minimalism, maximalism, custom lettering, negative space, responsive design, gradients, or something entirely new, logo design will always be a dynamic and exciting field. So, the next time you come across a logo, take a moment to appreciate the thought and creativity that goes into its design and perhaps ponder what trend it embodies.
And if you are planning to attend a party, come to Sparsis agency. If you are ready to be in the center of attention, we will make you look very trendy!
