Search engine optimization (SEO) remains one of the most effective marketing tools for growing online sales. If your business doesn’t appear in Google search results, you're missing out on countless potential customers. A well-planned SEO strategy helps companies rank higher for relevant keywords and drive more conversions.
Today, we’ll highlight 5 crucial elements to consider when developing your SEO strategy.
Long-tail keywords are search phrases made up of three or more words. They reveal much clearer user intent compared to shorter, generic keywords.
For example, someone searching for “Digital Marketing Services in Yerevan” is likely looking to work with a local digital marketing agency. In contrast, someone searching for “digital marketing” could be exploring the industry, researching, or seeking something entirely unrelated.
Although long-tail keywords typically have lower search volume, they attract highly targeted users who are more likely to convert.
By identifying and optimizing for long-tail keywords, you can attract the right audience—those most likely to become your customers.
Also known as “lazy search,” voice optimization is gaining traction. Google handles over 1 billion voice searches each month, representing just over 1% of all searches. That may seem small, but the implications are significant.
Imagine a tourist searching for “sushi near me” versus someone using voice search to ask, “Where can I order sushi nearby?” The difference is that voice queries are often more direct and conversational—typically long-tail and with clear intent, which boosts the chances of conversion.
Optimizing for voice search means using natural, conversational keywords that align with how people speak. This matters because people write and speak differently.
To build an effective SEO strategy, make sure to include long-tail and conversational keywords.
Content is king—and that’s not a cliché. Search engines evaluate how valuable your content is to users. But how do you create valuable content?
Start with keyword research to discover what topics interest your audience. Then, build content ideas around those topics and start creating.
Content format also matters. Use videos, images, and infographics to make your content more engaging and easier to consume.
Valuable content is the clearest language for attracting and communicating with customers—so speak it.
According to data, 83% of users expect a site to load in under 3 seconds. Otherwise, they’ll likely leave.
Slow websites result in high bounce rates—a red flag for Google. If users abandon your site quickly, it signals that your content isn’t valuable or accessible, potentially lowering your rankings.
To improve speed:
A clear, intuitive website design is essential for effective SEO. When users can easily navigate your site and find what they need, it streamlines their path to purchase.
Maintain a logical hierarchy of categories and subcategories. Support your content with visuals or videos—content with visuals is read 3x more often than text alone.
Responsive design is equally important. Whether on mobile, desktop, or tablet, users should be able to navigate your site easily and read text without zooming.
User-centered and responsive design improves UX, encouraging users to stay longer. It’s a must for any SEO strategy.
Roughly 46% of Google searches are local, showing how critical local SEO has become.
Keep your Google My Business profile up to date—hours, address, and services. This helps potential customers learn more about your business and builds trust.
Also, list your business in local directories to increase visibility among competitors.
Ultimately, the best SEO and marketing come down to building a strong brand and a trusted reputation—achieved by delivering excellent service and customer satisfaction.
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