Outdoor advertising consists of graphic, textual, or other promotional content displayed on temporary or permanent structures in open spaces. It can be placed on building facades, street furniture, along roads, at gas stations, and various other locations.
Advantages of outdoor advertising
Advantages of outdoor advertising include:
- It cannot be turned off or skipped;
- No additional devices are needed to track impressions;
- Audience reach increases alongside population growth and vehicle numbers;
- It’s highly effective for promoting retail stores and service providers.
Outdoor Advertising Services
Sparsis, an international marketing company specializing in comprehensive solutions, offers a full range of outdoor advertising services, including:
- Target audience research and concept development;
- Design of outdoor advertising materials;
- Selection of optimal placement locations;
- Production and installation of advertising structures.