Anniversary Concert Organization
As part of the celebrations for the 150th anniversaries of Hovhannes Tumanyan and Komitas Vardapet, a concert was held at "Sev Berd" fortress in Gyumri. The international marketing agency Sparsis managed the entire process, from concept to execution.














The harmonious combination of Tumanyan’s literary heritage and Komitas’s music was fully reflected in the event’s branding.






