Organization of a Sports Event
For the second time in Armenia, a phygital football championship was held, and for the first time — phygital dancing. All aspects of the event were managed by the international marketing agency Sparsis.
Phygital sport is an innovative concept combining physical and digital environments to create a new hybrid type of sport. This integration was also reflected in the event’s branding: traditional physical sports were transformed and adapted into the digital space through creative design solutions. The organizational team operated in a setting that equally balanced real and virtual environments.
Influencer Marketing
Phygital-Games
