Logo design and branding for the brand “Take”
The concept behind the branding centers on coffee, symbolically expressed through a subtle drop integrated into the design.
Within the letter composition, the coffee drop is almost unnoticeable at first glance, yet it remains the key expressive element that defines the logo’s character.
The brand reflects the essence of enjoying high-quality coffee — whether savoring it inside the cozy Take café or grabbing it on the go with the Take Away option