The world-renowned Midea company held its annual regional conference in Armenia for the first time in 2023, which was brought to Armenia by Celsius, the official representative of the Midea company. Guests from different countries of the world participated in the conference. The entire organizational and implementation process of the event, starting from concept and script development, photo and video shooting, design and preparation of printed and outdoor advertising materials, to welcoming guests, working with artists, media, and service staff, was carried out by Sparsis Team.