What is Integrated Marketing?

360 marketing (also known as complex marketing or full-cycle marketing, integrated marketing) involves using various marketing sources and tools to achieve your business objectives. The main idea is to utilize every potential source of new customers when creating a marketing strategy.

What services does 360 marketing include?

Integrated marketing, depending on the type of business, size, industry, and other criteria, may encompass the following services:

Market Research and Analysis

• Competitor research
• Target audience identification
• Product or service research
• Price study
• Comparative analysis

Digital Marketing

• SEO
• Content marketing
• Social Media Marketing (SMM)
• Optimization of individual website pages
• PPC ads
• Customer Relationship Management (CRM)
• Email marketing

Traditional Marketing

• Print advertising
• TV and radio advertising
• Outdoor advertising

Public Relations

• Press releases
• Influencer marketing
• Event organization

Branding and Design

• Logo and visual identity creation or rebranding
• Packaging design
• Point of Sale (POS) design

E-commerce Marketing

• Online shop optimization
• Affiliate marketing: partnership with secondary sales webpages
• Product or service advertisements on e-commerce websites

Who are full-cycle marketing services for?

• Companies that do not have a marketing department but want to promote their business with a professional marketing team
• Organizations that need additional marketing support for business promotion

Professional Team

Entrust your company’s integrated marketing to professionals.

360 marketing services are provided by a professional team consisting of the following specialists:

• Project manager
• Marketing manager
• Creative manager
• Designer
• Digital marketing specialist
• Event organizer
• Copywriter
• SEO specialist
• Ads specialist