BTL promotions (Below-the-Line promotions) have a direct impact on the consumer. This type of sales promotion event allows consumers to get acquainted with the product or service, test or taste it, and receive gifts or discount coupons.

Organization of Promotions

Organizing a successful promotion involves several important steps:

• Definition of Goals: Clarify whether the promotion aims to increase brand awareness, boost sales, introduce a new product, and define KPIs.

• Identify the Target Audience: Understand the age group, gender, and preferences of the audience for whom the promotion will be carried out.

• Choose the Type of Promotion: Decide on the type of promotion—such as offers, gifts, contests, or loyalty programs—that will be most effective.

• Budget Planning: Determine the optimal budget and allocate it between marketing expenses, gifts, etc.

• Create Creative Content: Develop attention-grabbing visuals, which are crucial for a successful promotion.

• Choose the Right Platforms: Identify the most effective platforms for advertising the promotion—whether social networks, shopping centers, or other venues—based on where the target audience is most active.

• Planning and Implementation: After completing the above steps, proceed with planning and implementing the promotion.

• Analysis of Results: Post-campaign, analyze the results to assess how well they align with the initial goals and make necessary adjustments to improve the effectiveness of future campaigns.

• Relationship Building: After the promotion, maintain contact with participants, offer additional discounts, or take other actions to encourage further engagement and sales.

You can learn more about our promotions and other marketing campaigns here.