What is UI (User Interface)?

User Interface (UI) is the visual part of a website or application that people interact with. It includes elements such as buttons, menus, fonts, photos, and the precise layout of these components. The purpose of UI is to provide users with the most simple and understandable interface possible.

What is UX (User Experience)?

User Experience (UX) refers to the overall experience of users interacting with an application or website. This includes the user’s journey, comfort, and overall satisfaction. The goal of UX is to offer easy, fast, and comfortable navigation for visitors when using a website or application.

Having a well-designed UI/UX is especially important for users visiting a website or app from mobile devices. Additionally, a mobile-friendly website is crucial for high search engine rankings.

UI/UX Design Services

The provision of UI/UX design services involves several stages:

• Analysis of target audience, market, and competitors
• Creating user profiles
• Developing scenarios
• Structuring information
• Prototyping and testing
• Visual design
• Launch and improvement based on feedback