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A marketing campaign is a complex sequence of steps using various marketing sources and tools to achieve a specific business goal. It can involve presenting a product, service, or offer on TV, radio, or online platforms and may also pursue broader goals, such as increasing brand recognition or differentiating the brand in a competitive market.
Marketing campaigns can include paid advertising on traditional and digital media platforms, as well as the use of free sources such as email messaging to customers, websites, and social media platforms.
Businesses can run marketing campaigns to achieve the following objectives:
For a marketing campaign to be successful, it is necessary to define expected results based on specific analytical data (number of impressions, number of clicks, etc.) and KPIs. After the campaign ends, the recorded results should be analyzed, and necessary conclusions should be drawn.
Sparsis Marketing Company implements marketing campaigns from idea development to campaign implementation, analysis of results, and presentation of reports.
Our marketing campaigns, depending on the specifications of the business and the campaign objective, are carried out using the following marketing sources:
