Branding is not a luxury but a necessity especially now when the competitive field is increasing day by day. The effectiveness of the brand identity is seen in the long term, when over time customers begin to form an idea about the character and characteristics of the given organization and form an opinion.

An important component of brand identity is the visual brand identity, which is about the visual elements of the organization. Creating a visual brand identity is about the logo, brand colors, fonts and images and their presentation together, which creates the overall visual image of the organization.

To strengthen brand perception, it is important that all these components are implemented in all areas of communication with customers: website, social media, product packaging, location, advertisements.